Dr. Ajayeb Salama Abu-Da’abes, PhD

Dr. Ajayeb Salama is an associate professor in the Management Department at the Business faculty, with a tenure exceeding two decades in the realm of higher education institutions. She has acquired extensive experience and expertise across various domains, including teaching, administration, and faculty development. Throughout her career, she has assumed diverse roles such as head of the business department, assistant dean of administrative and financial affairs, and faculty coordinator.

Dr. Ajayeb Salama brings a wealth of experience in teaching and administrative leadership within the higher education sector. Her involvement in numerous meetings, seminars, conferences, and workshops has significantly enriched her pedagogical repertoire, resulting in enhanced teaching methods, skills, and overall knowledge. Beyond her instructional pursuits. She actively participates in curriculum and syllabi development, while also serving on esteemed committees such as the International Accreditation Committee, reaccreditation and examination committees, equivalence committees, disciplinary committees, and others. Dr. Ajayeb has a record of publications in prestigious journals and conferences. Her research expertise spans across multiple fields, including consumer behavior, Islamic marketing, brand management, education, and specialized studies utilizing content analysis methodologies. Furthermore, Dr. Ajayeb has demonstrated leadership skills by leading a research grant and effectively managing resources to achieve research objectives.