Dr. Shadi Abu-Ayyash is a Visiting Faculty member and Assistant Professor in the Faculty of Media and Public Relations at Liwa College. His expertise spans digital transformation in startups and media sectors, public relations, media, and cultural representations, with a particular focus on Palestine and the Middle East.
Dr. Shadi Abu-Ayyash earned his PhD in Digital Arts and Humanities from the University of Galway, Ireland, where he focused on the mediatization of the Palestinian solidarity movement. An experienced researcher, media education specialist, journalist, and communications expert, he has extensive experience in academia, the media industry, NGOs, and consultancy. His career encompasses teaching, leadership, and consultancy roles, with an emphasis on cultural representations in the digital public sphere, digital transformation in media systems and industry, and strategic communication.
He has authored influential works in esteemed journals and book chapters, and has presented at international conferences, contributing to a deeper understanding of mediatized culture, public relations theory, and digital transformation in Palestine and the broader Arab region.
