Mass Communication Course

Bachelor of Mass Communications in Digital Media

Program Title:	Bachelor of Mass Communications Concentration in Digital Media
Credit Hours:	123
Award Granted on Completion:	Bachelor of Mass Communications Concentration in Digital Media
Delivery Mode:	Face-To-Face
Local Accreditation Status:	Commission for Academic Accreditation, UAE (CAA)
Language of Study:	Arabic
Duration:	4 Years
Campus:	Abu Dhabi, Al Ain
Faculty Info:	Faculty of Media and Public Relations
Chairperson:	Dr. Yasir Abogasim (HoD, Digital Media)

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About the Program

The Bachelor of Mass Communications Concentration in Digital Media enables students with both the technical skills and critical awareness to communicate effectively in digital media environments. Courses focusing on media literacy will address ethical issues in social media, digital marketing, and radio & TV broadcasting, and consider the implications of technological innovation in creating media production. A problem-solving approach will be used throughout.

Objectives

Qualifying media cadres to produce and design content on digital media platforms.
Providing students with theoretical knowledge and practical skills in digital media on the Internet.
Preparing students to participate in the future labor market in the areas of digital media.

Learning Outcomes

PLO1: Students must be able to:
(1.1) Defining digital media in contemporary contexts.
(1.2) Describing the functions of digital media in modern societies.
(1.3) Explanation of the theoretical foundations of digital media.
PLO2: Students must be able to:
(2.1) Describing digital media operations.
(2.2) Explanation of the functions of digital and social media.
PLO3: Students must be able to:
(3.1) Describing the artistic forms and formats of digital media in various channels.
(3.2) Applying technical principles in the production of digital materials for networked media on the Internet.

Career Opportunities

After completing the Bachelor of Mass Communications Concentration in Digital Media, numerous career opportunities are available to you. Here are some of the positions previous graduates of the program have secured:

Journalistic Editor (Digital-Print)
Media Producer
Media Programs Presenter
Digital Content and Social Media Manager
Media Researcher
Information Analyst
Correspondent
News Broadcasting Editor
Program Producer
Photographer
Web content specialist
Graphic designer

Program Curriculum

General Requirements (33 Credit Hours)

Course Code	Course Title	Credit Hours	Prerequisite
CIT 100	Introduction to Information Technology	3	None
ENG 100	English I	3	None
GEN100/ GEN101	Communication Skills in Arabic/ Communication Skills in Arabic for non-Arabic speakers	3	None
GEN 102	Islamic Culture (Arabic/English)	3	None
GEN 105	Emirates Culture and Society	3	None
ENG 104	English II	3	ENG100
GEN 103	Logic and Critical Thinking	3	ENG100
GEN 201	Psychology	3	ENG100
GEN 302	Fundamentals of Innovation and Entrepreneurship	3	ENG100
GEN 304	Ethics	3	ENG100
MTH 105	Mathematics and Statistics	3	None

Program Requirements (27 Credit Hours)

Course Code	Course Title	Credit Hours	Prerequisite
MCM 101	Introduction to digital media	3
MCM 102	Introduction to Public Relations	3
MCM 121	Introduction to Advertising	3
MCM 123	Media theories	3
MCM 201	Media in the UAE	3	GEN 105
MCM 202	Media research methods	3	MCM 123
MCM 203	Digital photography	3	MCM 101
MCM 301	International Communication	3
Elective Course = 3 credit hours
MCM 210	Geopolitics	3
MCM 211	Consumer behavior	3
MCM 212	The Art of Persuasion	3
MCM 213	Social Psychology	3	GEN 201

Supporting Requirements (30 Credit Hours)

Course Code	Course Title	Credit hours	Prerequisite
MCM 122	Professional writing in Arabic	3	GEN 100
MCM 204	Introduction to Media and artificial intelligence	3
MCM 221	Rhetorical communication	3
MCM 222	Social marketing	3	MCM 121
MCM 223	Public opinion	3
MCM 321	Arab Media	3	MCM 201
MCM 322	Media Translation	3	ENG 100
MCM 401	Economics and management of media organizations	3
MCM 421	Protocol & Etiquette
Elective Course = 3 credit hours
MCM 125	Introduction to Sociology	3
MCM 326	Modern Arab History	3
MCM 327	Global issues	3
MCM 328	Modern Arabic literature	3
MCM 329	Documentary Cinema	3

Digital Media Major Requirements (33 Credit Hours)

Course Code	Course Title	Credit hours	Prerequisite
DMC 301	Digital media skills	3	MCM 203
DMC 302	Writing to Digital Media	3	MCM 122
DMC 303	Media Content Industry	3	DMC 301
DMC 321	Social networks	3	DMC 301
DMC 401	Internet Journalism	3	DMC 302
DMC 402	Web Design	3	CIT 100
DMC 403	Online Radio and Television Broadcasting	3	DMC 301
DMC 410	Field Training (Digital Media)	3	Passing 80 hours, including 12 hours of specialization courses
DMC 422	Graduation Project (Digital Media)	3	Graduation Semester
	Free Course	3
	Free Course	3

Study Plans

YEAR 1 (33 CH)
Semester 1		CH	Semester 2		CH
ENG 100	English I	3	MCM121	Introduction to Advertising	3
GEN 105	Emirates Culture and Society	3	ENG 104	English II	3
GEN 102	Islamic Culture	3	MCM 122	Professional writing in Arabic	3
CIT 100	Introduction to Information Technology	3	MCM 123	Media theories	3
MCM101	Introduction to digital media	3	MTH 105	Mathematics and Statistics	3
MCM102	Introduction to Public Relations	3
Total		18	Total		15
YEAR 2 (36 CH)
GEN 100	Communication skills in Arabic	3	MCM 221	Rhetorical communication	3
MCM 201	Media in the UAE	3	MCM 222	Social marketing	3
MCM 202	Media research methods	3	MCM 223	Public opinion	3
MCM 203	Digital photography	3	DMC 301	Digital media skills	3
MCM 204	Introduction to Media and artificial intelligence	3	GEN 304	Ethics	3
	Elective course 13——-Free course 13
Total		18	Total		18
YEAR 3 (30 CH)
GEN302	Fundamentals of Innovation and Entrepreneurship	3	GEN 201	Psychology	3
ENG104	English 2	3	DMC 321	Social networks	3
MCM 301	International Communication	3	MCM 321	Arab Media	3
DMC 302	Writing to Digital Media	3	MCM 322	Media Translation	3
DMC 303	Media Content Industry	3		Elective Course 2	3
TOTAL		15	TOTAL		15
YEAR 4 (27 CH)
GEN103	Logic and Critical Thinking	3	MCM 421	Protocol & Etiquette	3
DMC 401	Internet Journalism	3	——-	Free Course 2	3
MCM 401	Economics and management of media organizations	3	DMC 403	Online Radio and Television Broadcasting	3
DMC 402	Web Design	3	DMC 422	Graduation Project in Digital Media	3
DMC 410	Field Training in Digital Media	3
TOTAL		15	TOTAL		12

Course Description

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Admission Requirements

Liwa College offers Bachelor’s programs that are accredited by the Ministry of Education in the UAE and are designed in collaboration with our strategic partners across all industries. Our curricula as well as teaching and learning methods follow a practical approach whereby students get to test theories and develop skills that bridge the gap between academia and the labor market needs.

LC Admission requirements

Tuition Fees

The College sets out clear and consistent information about its fees and financial policies. The Policy is established in compliance with the requirements of the Commission for Academic Accreditation (CAA) and relevant Directives of the Ministry of Education (MOE).

Admission Tuition Fees – 2023/2024

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