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Assistant Professor

Dr. Ahmed Sakr

Dr. Ahmed Sakr
600 500606
Liwa College, Saeed Bin Ahmed Al Otaiba Street (Al Najda Street previously), Al Danah, Baniyas Tower B, Abu Dhabi, United Arab Emirates.

Professional Summary

Dr. Ahmed Sakr, PhD

Dr. Ahmed Sakr is an Assistant Professor in PR & Advertising Department, Media faculty, with academic experience of more than 23 years in teaching at universities in Egypt, Bahrain and the UAE, including teaching, scientific research, academic advising, administration and faculty development. He participated in supervising 6 MA and 4 PhD at Mansoura University – Egypt. He also supervised graduation projects and field training. He published 13 research papers in scientific journals and conferences in many countries around the world. He has several publications in the field of advertising, and he held several academic and administrative positions. Including the head of the advertising department, director of the media program, coordinator of an academic program, membership of scientific research committees, and academic accreditation committees. He organized several university events such as the Arab Universities Youth Week in Egypt and won several academic awards in the field of university work.

Short Bio

Dr. Ahmed Sakr brings a wealth of experience in teaching and administrative leadership within the higher education sector. His involvement in numerous meetings, seminars, conferences, and workshops has significantly enriched his pedagogical repertoire, resulting in enhanced teaching methods, skills, and overall knowledge.
He actively participates in curriculum and syllabi development, while also serving on esteemed committees such as the International Accreditation Committee, reaccreditation and examination committees, equivalence committees, disciplinary committees, Scientific Research Committee and others.
Dr. Sakr has a record of publications in prestigious journals and conferences. His research expertise spans across multiple fields, including Advertising, Advertising campaigns and public relations, measure opinion polls, Quality assurance and accreditation.

Core Qualifications

  • Active participation in several university committees.
  • Evaluations and annual reports for courses and programs.
  • Design and development of educational courses and curricula
  • Supervising student projects and research competitions.

Education

  • Doctorate (PHD)
    University: Ain Shams University. Cairo.
    Country: Egypt
    Date of Obtaining: Sep 2003
    Major: PhD in Advertising and digital Design
  • Master
    University: Mansoura University
    Country: Egypt
    Date of Obtaining: Dec 1998
    Major: Advertising & Media Production Education
  • Bachelor
    University: Helwan University - faculty of fine arts
    Country: Egypt
    Date of Obtaining: June 1989
    Grade: Excellent

Publications

  • Social media ads and their impact on purchasing decision-making on the Instagram platform in the United Arab Emirates - a survey study on a sample of Instagram users
  • The development of digital awareness in the field of education and its role in the success of the digital transformation of media education in the United Arab Emirates"
  • Measuring public opinion trends and the extent of students' satisfaction with the success of the digital transformation system for university education in the field of media in the United Arab Emirates" An applied study on students of the Media Department of Al-Khwarizmi International College. Abu Dhabi and Al Ain
  • Techniques for designing tourism advertisements on social networks in light of the Corona pandemic and their role in enriching the positive image of tourist destinations
  • "Methods of using digital advertising design techniques on social networks and their impact on developing digital public relations for institutions"
  • The role of the media in the development of security culture for social media users and its impact on raising security awareness
  • Modern artistic trends in design Digital advertising on Social network accounts communication between grooming passion and addressing the mind.
  • Modern artistic trends in digital imaging techniques and using them to enrich the design of tourism advertising on social networks
  • design Possibilities for informatics animations- ‘Infographic’ in facilitating the content and supporting the use of computers in education
  • Account Profile in social networking and its role in the expression of young Electronic designers’ community issues
  • The multiplicity in the implementation of texture techniques to enrich the design construction of artwork
  • Traditional crafts of the Kingdom of Bahrain as a source of enrichment of design construction of artwork
  • Computer design as a proposed entry point for the development of design skills for the students at Delmon University in Bahrain
  • research entitled: “Multiplicity of implementation techniques of Texture to Enriching the decorative construction design”
  • research entitled: “Experimental approach to the concept of the raw material in the Egyptian contemporary art and its impact on enriching decorative values”