Associate Professor & Head, Public Relations Department

Dr. Amor Ben Amor

600 500606
Liwa College, Saeed Bin Ahmed Al Otaiba Street (Al Najda Street previously), Al Danah, Baniyas Tower B, Abu Dhabi, United Arab Emirates.

Professional Summary

Dr. Amor Ben Amor, PhD, PhD

Dr. Amor Ben Amor obtained his bachelor’s degree in Corporate Communication from the Institute of Press and Information Sciences in Tunisia in the year 2000. He then moved to Laval University in Canada, where he earned his Master’s degree in Public Communication from the Department of Information and communication in 2003, and his Ph.D. in Communication from the same department in 2007. Dr. Amor Ben Amor worked as an Assistant Lecturer in the Department of Information and Communication at Laval University from 2003 to 2007. He then moved to the Tunisian University, where he taught from 2007 to 2015. He began his work as an Assistant Professor at Liwa College, holding the position of head of the Public Relations and Advertising department for several years, before becoming the acting dean of the College of Media and Public Relations.

Short Bio

Dr. Amor Ben Amor joined the Liwa College in 2015 as Assistant Professor. He is the Head of the Public Relations Department since 2017. He obtained his Ph.D  in communication sciences from Laval University  (Canada) in 2007. His research focuses on social uses of technology, culturels studies and reception theories. He taught communication both in Tunisia and Canada.  He is member of the reading committee of the “Communication Magazine,” at Laval University from 2012. Dr. Amor supervised many Master’s thesis in Communication and Public Relations.  He published many papers and participated  in several conferences from 2004 to 2019.

Core Qualifications

  • Team leading and committee management.
  • Annual programs evaluations and reports.
  • Curriculum design and management.
  • Advising training delivery.
  • Students’ project and research Supervision.


  • PhD in Communication, Laval University (Canada), 2007.
  • Master's Degree: in Public Communication, Laval University (Canada), 2003 .
  • Bachelor in Corporate Communication Press and Information Sciences Institute (IPSI), Manouba University (Tunisia), 2000.

Research Areas

  • Social Uses of Information and Communications Technology ( ICT)
  • Reception Theories
  • Cultural Studies
  • Public Relations and Advertising
  • Mass Communication

Teaching Areas

  • Public Relations
  • Strategic communication
  • Advertising


  • Dr. Khaled Darar, Dr. Abdulmalik Al-Danani, Dr. Amor Ben Amor, The Uses of Artificial Intelligence Techniques in Public Relations: An Exploratory Study Applied to Public Relations Professionals in Arab Countries." Arab Journal of Media and Communication, Issue 33, March 2023.
  • Dr. Maeen Saleh, Dr. Amor Ben Amor, Ethical Challenges of Using Artificial Intelligence in the Field of Journalism." College of Education Library, 15th to 12th of June, Iraq, January 2022. ISSN 2708-1362. [Link to the article: https://www.iasj.net/iasj/issue/14755 ]", 2022.
  • Dr. Abdulmalik Al-Danani, Dr. Amor Ben Amor, Ethics of Writing and Publishing on Facebook." Second International Conference: Digital Media and Social Transformations in the Arabian Gulf, Gulf University, 2020.
  • BEN AMOR Amor and Saddek Rabah, "Relations 2.0, strategies of Friendship Management on Facebook in Tunisia". Media Watch, Vol. 10, No. 02, pp. 404-418, 2019.
  • Ben Amor, Amor, "Culture, Conceptualization Essay"; In Tunisian Journal of Communication, N 65, Ipsi, University of Mannouba, Tunis, 2016.
  • BEN AMOR, Amor, "Tunisian CyberDissidence", In Communication, vol. 32 (1), Nota Bene Publishing, Quebec, 2013. Digital version at this address: https://journals.openedition.org/communication/4707
  • BEN AMOR, Amor, "Uses and Strategies of Appropriation", In Communication, vol. 29 (1), Éditions Nota Bene, Québec, 2011. Digital version at this address: http://communication.revues.org/index2375.html
    BEN AMOR, Amor, "The Appropriation of Cellular Technology in Tunisia, beyond uses ... a discourse", In Communication, Vol. 27 (1), Nota Bene Publishing, Quebec, 2009. Digital version at this address: http://communication.revues.org/index1355.html

Additional Information