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Assistant Professor

Dr. Ibnaouf Hassan Ahmed

Dr. Ibnaouf Hassan Ahmed
ibnaouf.ahmed@lc.ac.ae
600 500606
Liwa College, Saeed Bin Ahmed Al Otaiba Street (Al Najda Street previously), Al Danah, Baniyas Tower B, Abu Dhabi, United Arab Emirates.

Professional Summary

Dr. Ibnaouf Hassan Ahmed, PhD

Dr. Ahmed Ibna ouf is an assistant professor, College of Mass Communication, Department of Public Relations and Advertising, for nearly two decades in the realm of higher education institutions. He has acquired extensive experience and expertise across various domains, including teaching, administration, and faculty development. Throughout his career, he has assumed diverse roles such as head of the Department of Mass Communication, and Founder of the Public Relations Department at Jazan University, Saudi Arabia.

Short Bio

Dr. Ahmed Ibnaouf brings a wealth of experience in teaching and administrative leadership within the higher education sector. His involvement in numerous meetings, seminars, conferences, and workshops has significantly enriched his pedagogical repertoire, resulting in enhanced teaching methods, skills, and overall knowledge.

Beyond his instructional pursuits. He actively participates in curriculum and syllabi development, while also serving on esteemed committees such as the International Accreditation Committee, reaccreditation and examination committees, equivalence committees, disciplinary committees, and has held the Chairman of the Mass Communication Program Accreditation Committee at Al-Khwarizmi College, United Arab Emirates, and chaired the Public Relations Program Accreditation Committee at Jizan University, Saudi Arabia. He holds the press record of the Union of Arab Journalists, and a member of the Committee on Journalistic Ethics of the Sudanese Journalists Union, and supervised many master’s theses.

Dr. Ahmed Ibnaouf has a record of publications in prestigious journals and conferences. In addition to a book entitled Public Opinion and Methods of Measurement, which is relied upon in many universities and educational institutions.

Core Qualifications

  • Team leading and committee management.
  • Annual programs evaluations and reports.
  • Curriculum design and management.
  • Training needs analysis, training design and development and training delivery.
  • Students’ project and research competitions Supervision.

Education

  • Academic Degree: PhD in Media (specializing in Public Relations), Faculty of Mass Communication, Omdurman Islamic University 2012.
  • MA in Media (specializing in Public Relations), Faculty of Mass Communication, Omdurman Islamic University, 2007.
  • Bachelor's degree with honors: in Mass Communication (specializing in Public Relations), Faculty of Mass Communication, Omdurman Islamic University, 2004.

Publications

  • Published a book entitled Public Opinion and Methods of Measurement - Awaji Publishing and Distribution House, Jordan, Amman, 2016. The impact of social networking sites on university student performance, Journal of Strategic Research, https://orcid.org/0000-0002-4784-6260 .
  • Commitment to professional standards in electronic journalism: An applied study on a sample of electronic journalism workers in the Arab Gulf (Saudi Arabia as a model), Journal of the College of Law, https://orcid.org/0000-0002-4784-6261 .
  • The effect of using communication technology in the management of public relations, an applied study on a sample of employees of an applied study on Saudi Aramco, Journal of Public Relations - Arab Republic of Egypt, https://orcid.org/0000-0002-4784-6262
  • The Impact of Using Social Media on Moral Values among University Youth, UAE, 2023.
  • The Role of Specialized Media in Spreading Health Awareness Regarding the Corona Pandemic, Saudi Association for Media and Communication in Cooperation with King Saud University, 2022.
  • The Role of Public Relations in Crisis Management in Educational Institutions: A Case Study of the UAE, The Seventh International Scientific Forum of the Abdul Rahman Azi Chair for Media Theorizing: The Centrality of Value in Media Crisis Treatment, 2021.
  • Negative impact of international organizations working in Darfur. A working paper submitted for the Center of Future Studies, 2011.
  • Evaluation of the press performance in Sudan in 2010 (published study - Press and Publications Council), 2011.
  • Evaluation of the press performance in Sudan in 2011 (published study - Press and Publications Council), 2012.
  • Research published in the Journal of the Vision Center for Media Studies entitled (Public Opinion in Islam - An Rooting Vision), 2012.
  • Building and developing advocacy media (strategic vision) _ Institute for Research and Strategic Studies, 2012.
  • Public Opinion - its concept and development - a contemporary Islamic vision, 2013.
  • Research published in Omdurman Islamic University Journal entitled (Uses of Communication Technology in Public Relations Activities), 2013,
  • Effectiveness of communication in health awareness (published in the Journal of Institute of Research and Studies of the Islamic World), 2014.
  • Legal Responsibility for Press Publishing - University of Sharjah - Media Laws and Ethics Conference, 2015.
  • The impact of social networking sites on university student performance - Journal of Strategic Research, 2017.
  • Commitment to professional standards in electronic journalism: An applied study on a sample of electronic journalism workers in the Arab Gulf (Saudi Arabia as a model) Journal of the College of Law, 2019.
  • The effect of using communication technology in the management of public relations, an applied study on a sample of employees of an applied study on Saudi Aramco (Journal of Public Relations - Arab Republic of Egypt), 2021.