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Assistant Professor

Dr. Khalid Abdalla Ahmed Dirar

Dr. Khalid Abdalla Ahmed Dirar
600 500606
Liwa College, Saeed Bin Ahmed Al Otaiba Street (Al Najda Street previously), Al Danah, Baniyas Tower B, Abu Dhabi, United Arab Emirates.

Professional Summary

Dr. Khalid Abdalla Ahmed Dirar, PhD

Dr. Khalid Dirar is an assistant professor in the public relations and advertising at the Media College, with a tenure exceeding 15 Years in the realm of higher education institutions. He gained considerable experience during that period, assuming various roles such as checking media course files, head of the public relations department.

Short Bio

Dr. Khalid Dirar has considerable experience in teaching, research activity, and administrative work in the higher education sector. His participation in numerous seminars and conferences has greatly enriched his academic repertoire, enhancing his teaching methods, skills and comprehensive knowledge.

In addition, Dr. Khalid Dirar actively participates in the research projects of the Department of Public Relations and the development of academic courses, where he worked in many committees in the college, such as: the Course Files Committee and others.

Dr. Khalid Dirar has a record of publications in journals and participation in many scientific conferences. His research experience extends across multiple fields, including the professional practice of public relations, academic qualification in the field of media, specialized media, integrated marketing communications, and the uses of artificial intelligence in the media field.

Core Qualifications

  • Contribute to the development of media courses and program.
  • Supervision of student projects.
  • Participate in joint research activities at the Media College .

Education

  • Omdurman Islamic University/ Khartuom, 2008
    Doctor of Philosophy: Media
    Ph.D. in public relations and advertising.
  • Omdurman Islamic University/ Khartuom, 2005
    Master's Degree: Media/ public relations and advertising

Publications

  • Dirar, K., Danani, A., Amor, A. (2023) “The Uses of Artificial Intelligence Techniques in Public Relations :A Prospective Study Applied to Professors of Public Relations in Arab Countries" Arab Journal of Media and Communication, Issue Thirty.
  • Danani, A., Dirar, K., (2021) “Consumer Attitudes towards the Integrated Marketing Communications of the Emirati Company, Etisalat: A Study of a Sample of Its Subscribers in the Emirate of Abu Dhabi,” Media Researcher Magazine, Issue 52.
  • Danani, A. Dirar, K., (2021) “Emirati Press Coverage of Sustainable Development Issues: A Study of the Economic Attachments in (Al-Ittihad) and (Al-Khaleej) Emirati Newspapers.” International Journal of Media and Mass Communication, First Issue.
  • Dirar, K. (2015) The attitudes of Sudanese journalists and the academic elite towards the role of journalism in economic development, “Sudanese journalism as a model.” The Arab Journal of Media and Communication Research at Al-Ahram Canadian University, No. 11.
  • Dirar, K. (2011) “Communication Research in Sudanese Universities”, Journal of Arts, Issue1.