Assistant Professor

Dr. Rafif Samar Faisal

600 500606
Liwa College, Saeed Bin Ahmed Al Otaiba Street (Al Najda Street previously), Al Danah, Baniyas Tower B, Abu Dhabi, United Arab Emirates.

Professional Summary

Dr. Rafif Samar Faisal, PhD

Dr. Rafif Faisal is a dedicated and passionate university professor specializing in Mass Communication. With a proven track record of delivering engaging and effective instruction, Dr. Rafif is committed to cultivating a dynamic and inclusive learning environment that nurtures critical thinking, creativity, and academic excellence. Possessing expertise in curriculum development, the integration of technology to enhance student learning experiences, and personalized student guidance, Dr. Rafif excels in communicating complex concepts, inspiring intellectual curiosity, and mentoring students to reach their full potential.

With a strong research background, Dr. Rafif’s primary focus lies in the contemporary realms of Mass Communication, particularly in areas that are at the forefront of recent developments. Their keen interest and research expertise revolve around topics such as digital media trends, social media’s impact on society, and the evolving landscape of journalism in the digital age. Dr. Dr. Rafif is dedicated to staying at the forefront of emerging trends and best practices in Mass Communication, ensuring students are equipped with the latest knowledge and skills.

A collaborative team player, Dr. Rafif thrives in interdisciplinary settings and places a high value on cooperation with colleagues. Committed to supporting their institution’s mission and goals, they actively contribute to the academic community through scholarly activities and service, further enriching the field of Mass Communication.

Short Bio

Dr. Rafif Faisal is an esteemed Mass Communication professor and renowned researcher with a profound interest in and dedication to exploring the evolving dynamics of contemporary media. Holding a doctorate in Communication and Information Sciences from University of X Marseille 2, Dr. Rafif has made significant contributions to the field.

Dr. Rafif’s academic journey began with a Bachelor’s degree in Communication Studies from United Arab Emirates University, where they developed a deep passion for understanding the role of media in modern society. This passion led them to pursue a Master’s degree in Communication and Information Sciences from University of X Marseille 2, further solidifying their commitment to this field.

As a leading authority in Mass Communication, Dr. Rafif’s research has centered on the most pressing issues of our digital era. Their work delves into topics such as the impact of social media on public discourse, the evolving landscape of journalism, and the ethical dimensions of digital media. Dr. Rafif is proud to have their research published in prestigious academic journals and to have presented their findings at renowned conferences worldwide.

Beyond their research, Dr. Rafif is a dedicated educator, inspiring the next generation of Mass Communication professionals. They have taught a wide range of courses, including Digital Media Ethics, New Media Journalism, and Social Media Strategies, imparting their knowledge and passion to students at Liwa College.

An active contributor to the academic community, Dr. Rafif serves on editorial boards, reviews manuscripts for leading journals, and actively participates in professional organizations dedicated to Mass Communication research. Their commitment to advancing the field through cutting-edge research, teaching excellence, and service to the academic community is unwavering. Dr. Rafif continues to shape the discourse surrounding Mass Communication in the digital age and remains at the forefront of this ever-evolving field.

Core Qualifications

  • In-Depth Knowledge and Expertise in Management Studies
  • Curriculum Development and Instructional Design
  • Student Engagement and Support
  • Leadership
  • Institutional Quality and Accreditation (Local and International)
  • Research and Scholarship
  • Collaboration and Teamwork
  • Continuous Professional Development


  • University of X Marseille 2, France, 2015
    Doctor of Philosophy (PhD):
    Communication and Information Sciences.
  • University of X Marseille 2, France, 2009
    Master’s Degree: Communication and Information Sciences
  • United Arab Emirates University, United Arab Emirates, 2002
    Bachelor of Science (B.Sc): Mass Communication


  • Distance Learning: The solution to confront Covid -19, AIESA, 10 & 11 July 2020.
  • The role of electronic news sites in the awareness campaigns about the importance of Covid 19 vaccine "A descriptive analytical study of the Al-Ittihad newspaper’ Instagram page in the UAE", The 26th International Scientific Conference - Faculty of Mass Communication, Cairo University, Traditional and New Media - Tracks for Integration and Competition 24&25, 11-12 July 21.
  • Measuring public opinion trends and student satisfaction with the success of the digital transformation system for university education in the field of media in the United Arab Emirates, Modern University- Egypt, 21-22 December 2021.
  • The role of Emirati media content in supporting the knowledge of people of determination, Mass Communication& Public Relation Department- ALNahda University – Egypt, 29-30 March 2022.
  • Artificial Intelligence and Education: Emerging Practices - Assessing Risks and Benefits, ATC Misr, 3 September 2022.

Additional Information